White papers and evidence-based reports
White papers and evidence-based reports are ideal when you need to explain a complex issue, combine multiple strands of research, or present information in a structured format that your audience can trust. I develop reports with a strong analytical foundation, shaped around your goals and intended readership.
Developing the Framework
Research & Evidence Synthesis
Writing the Report
Supporting Materials
Complex or Bespoke Projects
A strong report begins with a clear structure and shared understanding of your objectives
Before writing begins, we work together to define the purpose of the report, the audience it needs to reach, and the responses or actions you hope to provoke. This stage typically includes an outline of key messages, structural recommendations, and the narrative approach that best suits your aims—whether analytical, explanatory, problem–solution, or insight-led.
This collaborative planning stage ensures the report is focused, coherent, and aligned with your strategic goals.
Clarity and credibility rely on well-organised, accurately interpreted evidence
Depending on your needs, I gather and synthesise relevant literature, data, interviews, and supporting materials to build the foundation of the report. This includes identifying the strongest lines of evidence, highlighting gaps or uncertainties, and presenting information in a way that supports sound decision-making.
All evidence is handled rigorously and transparently, with citations included where appropriate.
A well-structured, readable document tailored to your audience and purpose
Your final report may include an executive summary, main findings, analysis, recommendations, and contextual sections—as needed. Writing is clear, accessible, and designed to help non-specialist audiences understand the issue without losing nuance or accuracy.
The writing phase includes opportunities for feedback, with revision expectations agreed at the outset based on the nature of the project.
Enhance the report’s impact with complementary content
Where appropriate, I can develop supplementary materials, such as fact sheets or short summaries, or draft supporting communications for launch. These elements help extend the reach of the report and make your findings easier to share.
Supportive add-ons may include:
social media copy
press releases
short articles or blog posts
stakeholder briefings
key-message summaries
Some reports require additional coordination, analysis, or multi-stage collaboration
If your project involves multiple authors, extensive evidence review, expert interviews, or unusually technical material, I can develop a tailored approach to match. These projects vary widely in scope, so we can define the process and structure together during our initial discussions.
Ready to start a project?
I’d love to chat about your research or writing needs